FUNAI

In recent years, despite growing global demand in the Digital Consumer Electronics market, intense competition continues to drive product prices sharply downward. However, we believe that this severe business environment also presents us with an opportunity to fully realize our potential.

Since our founding in 1961, we have held an innovative return to the basics as important, and will renew its focus on speed in all of our business activities.

In keeping with our Corporate commitment "to adopt continual product improvements, to continually promote ever deeper trust, and to seek further harmony and mutual prosperity," we will expeditiously develop products based on a prompt and accurate perception of market and customer needs. Furthermore, we will deliver world markets our products in a timely manner that are superior in terms of cost performance and quality through our proprietary production system, the Funai Production System (FPS), and the optimization of production facilities.

To optimize a step ahead of market needs and be flexible in responding.

To maintain a strong will, remaining steadfast in our resolve and not letting stagnation set in.

In these ways, we believe that will accelerate the globalization of the Funai Electric Group.